2015-02-23

513 Brands

Apple - No.1 Global Brand, again in 2014

It's sometimes just funny to look at the names of the most famous and powerful corporations on earth. No doubt they all are likely to have certain, serious, philosophical, sometimes really interesting (but not hilarious) reasons for naming themselves. We just should know that. But leaving them aside, it's simply a fun to question about what makes them to represent their business by that names…

Apple. Why apple for technology? 
Gap. What gap is around the fashion, and between what? 
Shell. Why shell for energy? 
Amazon.  It's the largest on earth. But why the rein forest? Why not Everest?
Subway. For sandwich? Why?
Fox. Why fox for TV broadcasting?

Of course they probably have the reasons why. The reason might not be just to stand out among the usual proper nouns and abbreviations, but they surely do and remind us of the fun of naming.

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