666 Design Anatomy

The exhibition of "Design Anatomy" being held in Tokyo this winter truly gives you an alternative perspective to see usual commodities in daily life, from chocolate cookie to instant camera. The anatomy digs into not only the what the product is like but also sheds sharp light to the package, the name of the product, information to customers, the competitive landscape, the differentiation, the chemical structure of the ingredients and how people taste it, logo, the thickness of packaging paper or plastics, marketing, branding, logistics, and the whole history of the product. I'm sure no one has ever seen the product with such knowledge and understanding with such passion and accuracy that reaches almost the level of a very refined joke. 

Everything surrounds me right know, the MacBook, a cup, a mirror, a glass, magazines, and of course my whole place (however small it may be), might have similar history and background and story worth telling. In this fresh eyes every commodities doesn't seem like just a thing. Each of them might be one universe made by combination of idea, consideration, hard work and efforts. I don't say this applies to literally everything, which is not realistic, but the exhibition marvelously leads and gets us to feel this way.  

http://www.2121designsight.jp/en/program/design_anatomy/director.html