Monocle is a magazine. Monocle has its own radio broadcasting. Monocle supplies TV program on Bloomberg. Monocle publishes special issue newspapers twice a year. Monocle produces some collaboration goods. Monocle has retail channels of freestanding shops in several world cities. Monocle manages some cafes. Monocle has readers and subscribers globally. Monocle is a media mainly focusing on world affairs, people, politics, fashion, design, travelling and branding. It was launched in February 2007.
One of the noticeable points about Monocle is that it apparently has certain traditional values of how media should work. When you see the monocle.com you'll be surprised to find there is no "Follow us on Facebook/twitter" button, no "alert mail" or no "App for iPad". I'm not sure why but it may be the reason for Monocle's success. It doesn't have interactive communication tools but it offers qualified cover stories, news and editorials. It doesn't expect to be shared in real time but enables us to be informed 24 hours on its radio program. Monocle doesn't especially show statement on it but its consistency is clear.
It's just a matter of taste if you choose magazine or take iPhone, and probably there is no significant reason why Monocle tends to avoid social media tools, but it's reassuring and comfortable to see that one magazine is simply perfect so nothing else is needed to appreciate the quality of journalism.
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