523 Hermes

From a pure curiosity I have joined open course at an university this winter. The class was about brand and brand management which I found really fun to learn. As the class-end project, I picked up Hermes for a short analysis and creating a sample campaign. In terms of branding, Hermes is very unique because the brand has one of the world's highest branding power without caring for (at least, seemingly) branding and marketing. Finest quality and craftsmanship dedicated to their noble clients like Princess Grace Kelly, are the natural brand quality of Hermes, in the course of creating the finest products for the finest customer. Not all of us can live with these luxurious leather, scarf or jewelry, but sometimes we sense the force of will of the company.  If you visit one of their shops, you will soon find that they welcome guests as if the mason is hosting a gathering close of friends, instead of welcoming and obtaining "market" or "money". This force of will is the ultimate meaning of a brand value.